Sustainable Initiatives by Andrea Dean

The volume of paper that comes through the mail to us is really overwhelming. Here is a breakdown of the mail we receive:


- Letters and newspaper clippings from my mother (heavy volume, but unavoidable)
- Bills
- Junk mail (largely from environmental groups we support)
- Catalogs


I have attacked the paper incursion before, but it is something that you have to keep up with. To get off the marketer’s mass mailing lists you have to “opt out” with the DMA (Direct Marketing Association). The opting out process with the DMA only lasts three years and I guess the time went by quickly because here I am drowning in junk mail again and opting out again. Today I did three things:


1. Registered for on-line bill pay with my bank. I have resisted this up until now because of my other information management problem- too much email and time spent on the computer. However, I am now banking on the fact that this will save paper and it will be easier to pay the bills online.
2. Registered with catalogchoice.org. This is great- you register and choose the catalogs you don’t want to get. They notify the company and you won’t get the catalog any more. This is an ongoing process of collecting the catalogs you get and selecting them online. Very easy to use.
3. Opted Out from the aforementioned DMA lists. These guys drive me nuts. When I last “opted out” I guess we were still in the stone age because I remember calling them and asking to opt out. They required me to send three separate letters opting out- one each for me, my husband, and my son. My son was then about 10 years old and already receiving a copious volume of solicitations from CitiCard, apparently because he had an American Airlines mileage plus number. But anyway, after sending them their three letters, they sent me three letters back, which we then had to sign and send back.


Now that we are in the technological age of higher enlightenment, I was able to opt out online with the DMA. When I first went to the DMA website, I accidentally clicked on the DO NOT MAIL link, thinking this was the place to opt out. Unfortunately, this was a link leading to the DMA’s issue advocacy against measures in many states to get ride of unwanted mail. The correct link to opt out of junk mail is DMAchoice.org. After some propaganda about how beneficial direct mail is in our lives, I was asked to register online. Cleverly, they have now captured my email address. The registration process required me to enter a verification word. You know, the words written in that scary monster script? My verification word was “Gross”, strangely appropriate. After the initial registration, they thoughtfully offered me the option of receiving “fewer or additional catalogs” or “less or additional promotional mail”.

To make the process even more difficult and un-user friendly they required that I enter my credit card information so they can verify that it is really me opting out of all of the unwanted mail. For goodness sake- it’s not like opting out of marketing mail is an issue of national security. It was easier for me to set up my online bill pay.


But wait- before confirming that I am ABSOLUTELY SURE that I want to opt out, the DMA provided me with important information about the environmental benefits of unwanted mail. This is the message I got after entering my credit card information:


Important: You have selected to eliminate all mailings from organizations participating in the DMA Mail Preference Service.
Are you sure you want to proceed?
The average household can save $1422 dollars per year from marketing offers. By eliminating all mail offers not only will you miss out on these savings, but you’ll miss out on at least 80% of all commercial offers and discounts!
And you will miss the environmental benefits of shopping at home rather than driving to the mall!

When you click here, your name will be removed from future consumer prospect lists and you will see a significant reduction in all catalog and other commercial offers. If you wish to reconsider, click here.


Yes, well, the fact that I could survive the online process of opting out of junk mail (or marketing offers) proves that I am computer literate enough to shop online. Thereby helping to save the 100 million tress and huge amount of energy that is takes to create and dispose of junk mail, as well as the carbon dioxide that I save by not going to the mall. Although, of course, consumer items that are manufactured and shipped to your door have a carbon footprint as well. The root of this problem is not junk mail, it is consumerism. But one thing at a time.


By the way, you can go even further with this. EcoCycle.org is a great resource and goes even deeper into ways you can reduce junk mail.

Tags: andrea dean, eco, environment, green, green living

This entry was posted on Saturday, August 2nd, 2008 at 2:31 am and is filed under Sustainability Chronicles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.