Going Green with Andrea Dean

What are you tolerating in your life?
As a coach, one of the exercises that I recommend is to eliminate or zap “tolerations.” The dictionary definition for tolerate is “to put up with, to endure.” When you are eliminating tolerations, you want to zap those things that are draining your energy. This way you free up your energy for positive action or relaxation!


Zapping Your Tolerations
1. Make a list of 10 things at home and work that you are tolerating. (Download PDF of Tolerations Worksheet)
2. Start to zap as quickly as you can. One or Two per day.
3. Help: Ask for help. Hire Help. Make strong and respectful requests of others.
4. Buddy up with a friend. Zap together.


Tolerations can be little things that annoy you continually, that you just haven’t taken the time to address. Perhaps you haven’t even been aware that these things are sucking your energy- niggling for attention at the back of your mind. Or maybe each time this thing occurs you curse and scream, but still don’t do anything about it. (Think about Tupperware falling out of the kitchen cabinet every time you open it, the font on your outgoing emails is the wrong color, the steering wheel of the car is sticky, etc…)


Some examples from my life:
Every time I open an email with an attachment or try to send an email with an attachment, I get a dialog box that asks me if I want to change the MS Outlook Database. NO, I don’t want to change the database- If I get asked that one more time I will scream! This really slows down the process of my checking email and drains my energy.


I make beeswax candles as a hobby. For months now, every time I sat down to meditate, I was staring at a burned out candle my altar. It bugged me every time. I have about 50 candles downstairs in a box. Huh? I am happy to report that this toleration has been zapped. The candle holder has been cleaned (this was also holding me up), the used wax went into a bag (I didn’t know where my used wax bag was), and I brought candles upstairs to an easy to access place for next time. Ahhh… this feels good.


Tolerations can also be big things that are draining your energy. There are “pivotal tolerations,” tolerations that when they are taken care of will eliminate about five other tolerations.


For me a pivotal toleration is my house. The lack of organization inside has made it an uncomfortable place to live, and the neglected outside maintenance has made the house unattractive for rent or sale. By eliminating tolerations associated with my house, I clear up many other tolerations as well.


I find it very hard to keep the house clean and organized. I bought about 5 large Rubbermaid storage containers and for the past two weeks I have been organizing and storing. This has really eliminated the amount of “free floating” junk that was without a place in various parts of my home. There was camping gear in practically every room. Winter clothes strewn about. Half completed craft projects in the kitchen, office, etc… you get the picture! I now have storage containers for each of these things (camping gear, crafts, winter clothes, etc..). If one container was not enough (and often it wasn’t, which is why stuff was not put away) then I used a second container. I also realized that access to the containers was very important to continued organization. Over the last year, I had many craft items that I wanted to put away in my craft box- but the box was unreachable in the back of the storage closet! I was tolerating that all year long. And then that turned into tolerating craft items stuffed into the storage closet without being in their box. See? tolerating tolerations can be a slippery slope!

Add Music and Friends
Zapping tolerations can be fun! My girlfriend Susan gave me 4 house cleaners (herself included) for 4 hours as a Christmas Gift. We deep cleaned my house like you would not believe. After cleaning, my other friends joined us and we made a memory board to keep photos organized, hung pictures that had been off the walls for two years, changed knob pulls on an old dresser, and re-fashioned an old chandelier. I can’t even count how many tolerations were eliminated that day. And it was fun!

Pictured at right: Kenneth Sheeks- Hawaii Skylights & Solar Fans, Michael Kramer- Natural Investments LLC & Kuleana Green Business Program founder, Andrea Dean.


On Wednesday night at the Kona-Kohala Chamber of Commerce after hours, my company was recognized as a participant in the Kuleana Green Business Program.


The Kuleana Green Business Program recognizes businesses that promotes ethical and socially responsible business practices and environmental stewardship. Chamber businesses apply to the program and are evaluated based upon the following criteria:


• Product/Service Quality
-Unique products / services that deliver benefits to consumers, society and the environment.
• Community Relations & Benefits
-Activities that help the community to flourish socially, culturally, and economically.
• Customer Relations
-Strategies to provide outstanding service and attain customer loyalty.
• Employee Relations
-Policies for hiring and retaining employees, and for promoting accountability
• Environmental Stewardship
-Actions to minimize the business’ impact on the land, and efforts to conserve and regenerate resources.
(Source: Kuleana Green Business Program website)


Some of us think all businesses should integrate social and environmental strategies into their operations. Just the application process to Kuleana is a learning experience. Apply today! The committee has people to help you with your application.

On Saturday, October 18th, I attended a great workshop organized by agroforestry advocate, author and photographer Craig Elevitch. Craig’s latest endeavor is the Hawaii Homegrown Food Abundance project. Craig and a number of other people (myself included) will eat entirely from their own property for one year to demonstrate that we can provide an abundance of food to support ourselves on a typical family homestead.


The subject of food self-sufficiency is very much of interest to Big Island residents. Craig is the rock star of food self-sufficiency, at presentations island-wide about the Hawaii Homegrown Food Abundance project often 100+ people show up to hear him speak. Saturday’s event, entitled Hawaii Island Homegrown: Food Self Reliance Workshop was focused on very practical how-to information about growing an abundance of your own food. Presenters included Nancy Redfeather, owner of Kawanui Farms and Program Director of the Hawaii Island School Gardens Network, Tom Baldwin, Uluwehi Farm, Ben Discoe, Ahualoa Egg Farm, Bonnie Perata, organic farmer, Melani Bondera, Kanalani Ohana Farm, and Ken Love, Hawaii Fruit Growers Association.


Dirt First! was the theme of Nancy Redfeather’s presentation on increasing soil fertility. Tom Baldwin taught us about plants with “staying power” and Craig gave us some “Leaves to Live By,” in his presentation about perennial leaf vegetables. As a person who has been known to kill even the heartiest garden plants- I am all for perennial left vegetables and have edible hibiscus, chaya, manioc and Okinawan spinach growing in my yard. Although not enough, I learned at the workshop. In order to really eat from my yard, I need to plant a lot more of all of those things- like 75 more of each plant! While I am a bit plant challenged, I do have a good time with chickens.


Ben Discoe and Bonnie Perata both gave great presentations about chickens. Bonnie shared her hard won experience with chicken tractors and Ben focused on non-imported food sources for chickens. At lunch we broke into interest groups and I was very happy to have a seat at the chicken table. All of my chicken questions were answered by Ben & Deb Discoe and my fellow participants. And we couldn’t help sharing some funny chicken stories. I must admit I get more pleasure out of watching the chickens (because they make me feel really smart) than I do out of eating the eggs. As Nancy Redfeather says, “Grow what you love to eat first.” I love to watch chickens, not eat them, but close enough. Ken Love is known as the “tropical fruit guy” and presented on Fast and Furious Fruits. The variety of fruits that you can plant for home use or market in Hawaii is really astounding and Ken has done all the research for you! Melanie & Colehour Bondera are like a modern version of the American pioneers (only the hearty, survival qualities we admire!) They grow and make their own jams, meads, chocolate and organic Kona coffee. Growing food or buying local food is one thing, learning what to do with it is another. Melanie reviewed some food processing methodologies with us such as- canning, drying and freezing.

Craig Elevitch is currently in the fund raising phase for The Hawaii Homegrown Food Abundance project. The demonstration sites will serve to generate data for community education about food self-reliance. We all know that about 85% of our food is imported and there is only about a weeks worth on food inventory in our stores at any given time. While government can play a key role with incentives and legislation to reduce our dependence on imported food, we can also solve the problem at the individual and community level.


The goals of the Hawaii Homegrown Food Abundance project as stated on the website are to:

1. educate community and school groups about our food security, local agricultural production, diversifying farm and garden markets, and nutrition and what we can do to improve them;
2. research and demonstrate the feasibility of providing most of a family’s nutritional needs and partial or full income without reliance on imported fertilizer, chemicals, or other inputs; and
3. produce a manual for import-free homegrown food abundance for consumption and sale in Hawai’i.


I feel so fortunate to be a part of such a vibrant sustainability oriented community. My own community in North Kohala is also very pro-active, the Sustainable Kohala coalition keeps local self-reliance on everyone’s agenda.

I was thrilled to have been one of 80 women chosen from over 3,000 applicants nationwide to attend the WomenRule! O’s White House Leadership Project training in New York this past June. The training was conducted by The White House Project. The White House Project is a national organization with a goal of advancing women’s leadership in all communities and sectors.


I began my professional career 20 years ago in green business consulting and I was ready to come full circle. Throughout the last year, I have been the Business & Sustainability Manager at Volcano Island Honey Company, a great example of a green business in Hawaii, and I was feeling ready to take some of what I have learned combined with my ideas to a wider client base. My winning business vision is to green business and government in Hawaii through coaching, consulting and education. (As you can see from my website!) The WomenRule! O’s White House Leadership Project training gave me the confidence boost that I needed, a deadline to work towards (the magazine release), and some practical tools to jump start my business. This is a series of articles on what I learned from all of the amazing woman presenters at WomenRule!, beginning with Susan Sobbot, President & General Manager of OPEN from American Express.


What I learned from Susan Sobbot


Focus on what only you could do and let others do the rest.
Know yourself: do what you do best and hire others to do the rest.


This is excellent advice. This really helped me to focus in on what my strengths are and to partner with other people to provide a wider range of services. My strengths are as a strategist and communicator- as a coach, trainer, strategy facilitator. I am also a good consultant, but this aspect of my business was strengthened by partnering with Tracy Solomon. Tracy is the Sustainability Coordinator at Kona Brewing Company and has brought green business practices in Hawaii to a new height. She dives deep into all of your kilowatt hours and gallons of water used- driving towards concrete environmental results. My other strategic partnership is with Mary Traynor of Akamai Promotions. Mary has been a huge help in designing and implementing my online and print publicity strategies and will bring those skills to the table for my clients as well. There is designing and implementing your green business strategy and then there is communicating it to your customers- that is where Mary comes in.


I am Super Woman and I know you are too (or you may be a SuperMan), but we really don’t have to do it all!


Ask yourself these questions:

What do you do best?

What can only you do in your business?

Who can you strategically partner with to grow your business?