Going Green with Andrea Dean

In this podcast I interview Tom Baldwin. Tom and his wife Shannon Casey own Uluwehi Farm, a permaculture farm in North Kohala on the Big Island. Tom talks about what permaculture is and how it helps farms and homesteads to be more productive. Tom just got back from a trip to Australia where he sat at the feet of the permaculture master- Bill Mollison, the founder of the permaculture system. Tom will be sharing that new knowledge and his permaculture farm experience in January when he is co-teaching a Permaculture Design Certification course with Craig Elevitch and Nik Bertulis, the course starts Jan 5th.


If you are an itunes user, you can subscribe to my podcast through itunes and receive automatic weekly updates. Or you can listen below:

Podcast: Play in new window | Download (Duration: 20:00 — 5.0MB)

Check out my new story in this month’s Innov8 magazine (the Go!/Mokulele in flight magazine) about The Natural Step framework.  The Natural Step is a framework/process that helps companies and communities plan for sustainability.  The County of Hawaii just adopted The Natural Step as it’s framework for sustainability planning.

Not everyone understands what a business coach is and the best way to use one. But instead of me telling the story- I have interviewed one of my green business clients, Forrest Arnold from HawaiiGreenRealty.com.

If you are an itunes user, you can subscribe to my podcast through itunes and receive automatic weekly updates. Or you can listen below:

Podcast: Play in new window | Download (Duration: 2:16 — 574.4KB)

In this podcast I interview Susan Cox, also known as Green Power Girl. Susan is an environmental educator and activist and the creator of Green Power Girl and the other Green Power Heros- Buddy Biomass, Jah Wind Power, Mercury Man, Marina del Ray and others. Susan transforms herself into the Green Power Girl and does energy and environmental education in the schools- she is currently in three states and is building her capacity to expand her reach nationwide. The Green Power Girl education includes an assembly program, activities, and resources for teachers. Susan has also created the Green Power Hero Universe Card Game. There is an animated version of Green Power Girl and her origin story which Susan shows to students (and below).



If you are an itunes user, you can subscribe to my podcast through itunes and receive automatic weekly updates. Or you can listen below:

Podcast: Play in new window | Download (Duration: 17:05 — 4.0MB)

It does work, doesn’t it? Do you feel cheap? Last week I attended a webinar entitled Creating an Effective Social Media Strategy Using the New Rules of Marketing & PR given by Marketing and PR strategist David Meerman Scott. The webinar was great and I took away a lot of useful information, but one thing continues to haunt me.


Must sex or weight loss or improved self-image be the driver behind every successful on-line marketing campaign? David gave an example of a dentist outside of Boston (this sounds good, I’m thinking), who wrote a very successful e-book (I can do that, I’m thinking), called Healthy Mouth, Healthy Sex (dang, how can green business compete with that?) It is catchy… I am blogging about it right now…I know you are clicking on it, aren’t you? I have just lost you off of my blog page, haven’t I?


Which leads me to the questions of the day:
-Does sex sell green business?
-How do we make green business sexy? Should we?
-Did my headline: Have More Sex, Lose Weight and Make More Money with Green Business! get you to my blog? What then- did you peruse my services? Did it enhance or detract from my credibility?
-I would like to have 100,000 people download my e-book (no, I haven’t written it yet!), what do people want in the way of green biz information? What is enticing and engaging?